Let’s face it — most people hate having their inboxes clogged with cold emails!
That’s because 99% of these emails essentially have zero relevance to the recipients.
However, experienced email marketers know that a well-targeted and smartly written cold email outreach process can produce millions of dollars in revenue.
A cold email helps you start a conversation with someone you have no prior connection with — it could be a potential customer, a person you want to build a network with, or perhaps someone you want to ask for a backlink.
Essentially, cold sales emails offer you an opportunity to build a relationship with a cold lead.
In this article, I’ll show you how to write a powerful cold email that immediately captures a prospect’s attention and can ultimately drive up your conversion rate.
Also, I’ll share a few tried and tested cold email templates that you can start using right away.
(Click on links to jump to specific sections.)
Let’s get started.
A cold email is an outreach message you send to a person you haven’t interacted with before.
In a way, cold emailing is similar to cold calling, where you ring up prospects to see if they’re interested in a product or service. The difference is that, unlike cold calling, your cold emails are less intrusive, and the intelligently written ones don’t push a hard sell.
When written correctly, cold emails engage your ideal customer and give them the necessary information to encourage a response.
However, crafting successful cold emails that receive good engagement is a lot easier said than done.