Here is a templated email marketing strategy that we use to engage and nurture customers for SiteRight.co.

Segmentation

1. Separating your email list into different groups is the key to engaging with each person properly as they move through the different parts of the buyer journey.

The Buyer Journey

1. Cold (General Audience) - Someone who is brand new and is just hearing/ engaging with your brand for the first time.
   1. Capturing people’s attention and get them to be interested.
2. Warm Opt-in (Lead) - Someone who has opted in for more information about your business.
   1. Two to three emails in this initial sequence that are specific to the resource they opted-in for.
   2. After the first few emails you want to being to nurture them with more value-based information and content about how your company relates to their opt-in.
3. Hot Converted (Customer) - Someone who has made a purchase from your business.
   1. Send a few emails that are specific to the purchase (tutorials, resources, guides, instructions etc.)
4. Extended Value (Post Purchase) - Someone who has made a purchase or multiple purchases.
   1. Send other value-based information to continue to engage your customer-base and establish your business as the authority in your niche.
   2. These email updates are a great way to use your social media, blog posts and videos to send to your customers.