Cold email is an incredibly powerful sales channel.

… when it’s done right, that is.

The truth is, most people don’t do it effectively.

In this article, we’ll walk through everything you need to know to master cold email.

• Crafting an irresistible subject line
• Personalizing your message
• Crafting a friction-free call-to-action

… and much more.

Let’s get started.

Table of Contents

What is Cold Email?

How to Write a Cold Email

• Write a Great Subject Line
• Engage Readers With The Opening
• Write Compelling Body Copy
• Close with a Clear Call to Action
• Use Your Signature Wisely
• Sending Out Your Emails

Optimize Like a Conversion Specialist

• Improving Open Rates