The goal is to make the user reconsider the decision by offering them a discount on the paid plan or incentivise them with extra features for a limited time
If they still decide to leave, we want to at least get their valuable feedback so that we can make our product better
INSTRUCTIONS:
Replace the bold text in brackets with your own text.
Don't forget to add your "from" name and subject line in the emails.
Subject: T-5 days
Looks like you want to delete your [insert your SaaS name] account. If done by mistake, you can revert it back here:
[link]
Warning - My team will delete your account in the next 5 days. When the account is deleted, you won’t be able to:
- [Insert benefit of feature #1]
- [Insert benefit of feature #2]
- [Insert benefit of feature #3]
- [Insert benefit of feature #4]
You still have 5 days. If you choose to ‘CANCEL’ the account deletion in the next 5 days, you will be able to get everything back and use [insert your SaaS name] again
You can ‘CANCEL’ the account deletion by clicking here:
[link]
See you inside
[Your Name]
This is email #1 of the Churn Reduction Email Flow titled 'Core Benefits Reminder'. The aim of Churn Reduction Email Flow is to prevent users from deleting their account (and hence churning out) and to persuade them to keep using our SaaS product
The aim of this 'email' is to share the list of features they 'won't be able to use' after deleting their account. We want to give them a feeling of resentment if they stop using our product, they'll miss out on a lot of exclusive features our SaaS has to offer.
Here's some more context and info that you might need to fill in the emails:
[insert your SaaS name]:
[Insert benefit of feature #1]:
[Insert benefit of feature #2]:
[Insert benefit of feature #3]:
[Your Name] =
Here's the template:
'Subject: T-5 days
Looks like you want to delete your [insert your SaaS name] account. If done by mistake, you can revert it back here:
[link]
Warning - My team will delete your account in the next 5 days. When the account is deleted, you won’t be able to:
- [Insert benefit of feature #1]
- [Insert benefit of feature #2]
- [Insert benefit of feature #3]
You still have 5 days. If you choose to ‘CANCEL’ the account deletion in the next 5 days, you will be able to get everything back and use [insert your SaaS name] again
You can ‘CANCEL’ the account deletion by clicking here:
[link]
See you inside
[Your Name]'
Some more instructions:
- Write like a human writing to a human reader
- Avoid using complicated words
- Use 5th-grade reading-level language
- You're allowed to have a little bit of creativity and flexibility while writing the emails. You can elaborate on some parts of the email but make sure everything is relevant to the email and email flow.
Now write the email based on the template and info I've given and make sure to follow all the instructions.
Subject: T-4 days
4 days left for your [insert your SaaS name] account deletion…You can ‘CANCEL’ the account deletion by clicking here:
[link]
When I started creating [insert your SaaS name] for [insert your customer avatar name here] like you, I had a lot of features I wanted to develop:
- [Insert feature #1 you have]
- [Insert feature #2 you have]
- [Insert feature #3 you have]
- [Insert feature #4 you have]
And here are 2 exciting incentives me and my team plan on launching in the next few months:
- [Tease the next feature you're developing] - [Talk about it]
[Talk about how the feature will benefit the user]
- [Tease the next feature you're developing] - [Talk about it]
[Talk about how the feature will benefit the user]
- [Tease the next feature you're developing] - [Talk about it]
[Talk about how the feature will benefit the user]
Now would you want to miss out on these features? Especially after using [insert your SaaS name] for so long? I hope not!
You can still change your mind here:
[link]
Thank you
[Your Name]
This is email #2 of the Churn Reduction Email Flow titled 'Exciting Features Tease'. The aim of Churn Reduction Email Flow is to prevent users from deleting their account (and hence churning out) and to persuade them to keep using our SaaS product
The aim of this 'email' is to share the list of features our team is going to develop in the next coming months. We want to get them excited about the features we are going to deploy in the next few months and prevent them from deleting their account.
Here's some more context and info that you might need to fill in the emails:
[insert your SaaS name]:
[insert your customer avatar name here]:
[Insert benefit of feature #1]:
[Insert benefit of feature #2]:
[Insert benefit of feature #3]:
[Tease the next feature you're developing] =
[Tease the next feature you're developing] =
[Your Name] = Jorn, Ce-YO of Framer
Here's the template:
'Subject: T-4 days
4 days left for your [insert your SaaS name] account deletion…You can ‘CANCEL’ the account deletion by clicking here:
[link]
When I started creating [insert your SaaS name] for [insert your customer avatar name here] like you, I had a lot of features I wanted to develop:
- [Insert feature #1 you have]
- [Insert feature #2 you have]
- [Insert feature #3 you have]
And here are 2 exciting incentives me and my team plan on launching in the next few months:
- [Tease the next feature you're developing]
- [Tease the next feature you're developing]
- [Tease the next feature you're developing]
Now would you want to miss out on these features? Especially after using [insert your SaaS name] for so long? I hope not!
You can still change your mind here:
[link]
Thank you
[Your Name]'
Some more instructions:
- Write like a human writing to a human reader
- Avoid using complicated words
- Use 5th-grade reading-level language
- You're allowed to have a little bit of creativity and flexibility while writing the emails. You can elaborate on some parts of the email but make sure everything is relevant to the email and email flow.
Now write the email based on the template and info I've given and make sure to follow all the instructions.
Subject: do you want a FREE consultation [firstname]?
3 days left for your [insert your SaaS name] account deletion…You can ‘CANCEL’ the account deletion by clicking here:
[link]
I feel unfortunate when I see a [your avatar] like you leave [insert your SaaS name].
But it also has a feedback loop that says - You think the product sucks or I wasn’t able to help you out to the best of my abilities
And I usually believe it either one of the two - but I don’t know which one it is in your case
I want to make it up to you - with your valuable feedback
You can jump on a free call/consult with me to discuss any problems you’re facing.
Even if you want to rant about how our product sucks, feel free to do so in my face
That way your valuable feedback will help me improve the product with your helpful suggestions
You can book a free 60-min call with one of our experts (or me!)
[link]
Thank you for your time
[Your Name]