Users don’t care about who are (at first) but what you can do for them. This is where the benefits section comes in. Every business is made to have a value proposition and to solve a particular problem. Whether that be saving you time, making customers more money or saving them more money. BENEFITS OVER FEATURES.

Why it’s imperative to list the benefits of your offering on your landing page?

1. It’s the best way to communicate your value proposition: Clearly listing the benefits of a product or service helps communicate its value proposition to potential customers. It highlights what sets the offering apart from competitors and why it's worth their consideration. Benefits for the user = value. 🗣️
2. They Address Customer Needs: By outlining the benefits, you can directly address the needs, pain points, and desires of your target audience. When potential customers see how your offering can solve their problems or fulfil their desires, they are more likely to be persuaded to take action. People buy because they want or need something, so if your benefits revolve around this, they will buy. 📈
3. Differentiates From Features: While features describe what a product or service does, benefits explain how it positively impacts the customer. Benefits focus on the outcomes, results, or advantages that customers will experience, which can be more compelling and persuasive than simply listing features. Remember: features are means to a solution, not the solution. Customers pay to receive benefits and solutions, not features. 📈
4. Increases Conversion Rates: Clearly communicating the benefits can lead to higher conversion rates by helping visitors understand the value of your offering and motivating them to take action. When potential customers see the tangible benefits they will receive, they are more likely to convert into paying customers or leads. 📈
5. Builds Trust and Credibility: Listing benefits provides transparency and demonstrates that you understand your customers' needs. It builds trust and credibility by showing that you are focused on delivering real value and benefits to your customers, rather than just promoting features for the sake of it. 🔒
6. Guides Decision-Making: When potential customers are evaluating whether to make a purchase or take the next step, having a clear list of benefits can help guide their decision-making process. It provides them with the information they need to make an informed choice and feel confident in their decision. 🤔
7. Improves User Experience: Clearly listing benefits improves the overall user experience by providing visitors with valuable information that helps them make decisions. It reduces confusion and uncertainty, making it easier for visitors to understand the value proposition and navigate the landing page. 📈

Thought process behind implementing a benefits section

• Understand Your Audience: Start by understanding the needs, pain points, and desires of your target audience. Identify the benefits that are most relevant and compelling to them, based on their demographics, preferences, and behaviours. 👤
• Identify Key Benefits: Determine the key benefits of your product or service that differentiate it from competitors and address the needs of your target audience. Focus on tangible outcomes, results, or advantages that customers will experience by using your offering. Don’t be generic with benefits! 🔑
• Prioritize some benefits over others: Prioritize the benefits based on their importance and relevance to your target audience. Highlight the most impactful and persuasive benefits prominently, while still including other relevant benefits for a comprehensive overview. If your audience is millionaires, you don’t need to prioritise talking about saving money (unless the savings are huge). 🥇
• Use Visuals: Enhance the benefits section with visuals, such as icons, images, or graphics, to make it more visually appealing and engaging. Visuals can help reinforce the message and make the benefits easier to understand and remember. Some users may not read the whole section, so the icons will reinforce the benefits listed! 🖥️
• Format Effectively: Format the benefits section in a way that is easy to read and navigate. Use headings, bullet points, or columns to organize the benefits and make them scannable for visitors who are quickly skimming the page. If they can’t access or read the benefits section properly, they won’t understand or appreciate the benefits your offering! 👓

Examples